Lucia Vera Gehrenbeck

Aug 11, 11 Lucia Vera Gehrenbeck

City you live in:
New York City. Raised in Caracas, Venezuela.

Occupation and why?
I’m an artist, because I love to invent/comment/make/realize/question/re-invent stuff. By stuff I mean a wide range of things from paintings and designs to an art store/gallery.

A regular day consists of?
Run! Run! Run! Wake up, (usually late),shower, go to either the art studio and do some work when I can, or to the store/gallery WERK, where I clean, do some accounting, email, twitter, do PR, bills, go to meetings, research for new artists, curate new collections, schedule shows and coordinate with the artists, take care of our lovely clients, hunt for special and unique handmade goods, and also socialize with our dear neighbors who frequently stop by to say hi, share coffee and/or a cigarette. Then at 8pm i’m usually exhausted by painting and struggling. After closing WERK, I go for dinner/drinks/concert/party… but sincerely, most of the time, I just go home with my boyfriend and watch movies.

How do you define success?
You are successful when you finally figure out how to do whatever you LOVE doing. I guess the first step would be figuring out what you absolutely love, which is not easy, and then just jump into the water and go for it.There’s never such a thing as the “right time”, so don’t wait for it. Doing what you love will fill your days with happiness… and at the end, thats truly all that matters.

What has been your biggest challenge?
Surviving NYC! I came when I was 17, didn’t speak english very well, and all I knew was that I wanted to make art. It was not easy at all, especially because I was coming from a very different place. Caracas, unlike New York, is a city full of green, warm people, family, big spaces, no rats, delicious juicy fruits, surrounded by beautiful beaches/mountains to escape to very easily! Coming from such a paradise, New York was a slap in the face. But sometimes one only truly learns the hard way! Thank you New York! Thank you Caracas!

What advice would you give a Latina who wants to follow in your footsteps?
The only difference between you and that “bigger or better” one, is that she/he was confident enough to claim that position. Believe in youself, otherwise nobody will, and go for what you truly LOVE with all your strength and soul.

What’s on your bucket list?
A trip all over South America, through the Amazon!

I am proud to be Latina because:
Because of our energy, warmth, music, food, free spirit and our ability to always find the positive side of things, which is usually done through humor! We’re very happy people!

How do you get your Latin fix?
I live in the lower east side, so it’s not hard to find my harina pan, and the sudden Reggaetons in every corner and the urban loud social meetings to play domino, gossip and make some parrillita. It feels like home around here… except that the free juicy mangos are not falling in the streets!

Spanglish, English, Spanish?
Better Spanish than English for sure… but there are certain things I’ve learned in English only, so this is when the English comes in between Spanish… but then, I also speak french and german, so if I start mixing, things can get really complicated. I actually make an effort to stick to one language only.

My favorite Latina stereotype is:
We can dance, we’re loud, and cook very well. I do them all except the last one.

Best advice from mami and/or abuelita:
Believe in yourself, you’re capable of ANYTHING.

Favorite home remedy
The sea can cure anything.

Favorite Quote:
This is more of a saying. I’ve always been amazed by Latin sayings! They’re funny, smart, catchy and they’re one step away from becoming a salsa song! “Estas dando mas vuelta que mamón en boce e´vieja!” Love it!

Career Highlights
In my short 25 years of life, I haven’t had many besides studying in a very prestigious art school and opening my own business at a very young age with my dear friend and partner Alexandra Kuzyk. I am very passionate about what I do, so I guess the real highlight is a promising future…

[fun]♦ Did you know that Venezuela is the happiest country in the world according to The Guinness Records? Yes, we are![/fun]

♦ Lucia is the co-founder of WERK, an art gallery/store in the lower east side, with over 30 local artists. Not only does she run the store, she is also in charge of the making and curatorial process.
♦ Most recently, she has been working on the launch of a new design studio that groups many young talented artists/designers/filmmakers/developers/animators/typography-lovers, according to the needs of each project. In other words, it is a co-op of young, new, talented freelance artists who get together to accomplish bigger and better projects, with unexpected fresh ideas and solutions. Stay tuned…[/career]

[description]We can dance, we’re loud, and cook very well. I do them all except the last one.[/description]

1 Comment

  1. Corronchis /

    Love your take on life! Keep being real ;)

Leave a Comment

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>