Liliana Leon

Oct 27, 11 Liliana Leon

City you live in:
New York City

Occupation and why?
CEO & Founder of Million Dollar Girl Agency. Why? because I couldn’t find a job out there that paid for the lifestyle that I wanted to have and the education that I wanted to put myself through so I gathered everything that I was good at, sharped every angle and crafted a business that fit me perfectly.

A regular day consists of?
Screaming, styling, shopping, socializing, studying and Starbucks. It’s a bit tough to describe work for me, but for the most part that’s usually what a day entails. By the time I wake up at 6:30am, I already have emails, calls and messages to tend to before I start to get ready for the day. When I get to work, I usually stare at a five-page to-do list but lets be honest…the sucker never works! No matter how hard we try to get all those bullet points checked we’re just simply reminded every lovely morning that its New York City, where those last minute emergencies always sneak up on us- the meeting you forgot to jot down, or the client that needs help with a last minute event, or the luncheon that was scheduled a month ago with that client that wont stop calling.

Everyday I’m working on an event, gala or product launch, hiring new models, meeting new vendors, scouting new venues, styling a few clients for photo shoots/events/magazine stories, heading out to 5th Ave to see the newest clothing collections, meeting up with friends at events, studying in between small brakes, and stopping at Starbucks at least four times a day. I sleep very little…not that this should be a surprise to any New Yorker. If you currently live in New York and get eight hours of uninterrupted sleep then my friend, I would really like your job if it’s legal. Outside of work, I try to be a very calm and somewhat harmonious person but once I get into ‘work mode’ I become a very impatient and demanding woman. I like to do things once and I like to do them right. At the beginning of my day I think things through then follow-through, no day of mine is ever wasted.

How do you define success?
When you walk into a Louis Vuitton store, and swipe your card without a worry! Hahaha! That sounds quite fantastic to me! No really, I think success is defined by that gut instinct we feel every morning as we’re getting ready to go to work.Yeah sure, sometimes work drives me crazy but the overall feeling of what I’m doing is so great and fulfilling that I get reminded by that tiny gut feeling every morning that I was made specially to do what I do. I am not always successful, sometimes I fail- but never do I lose motivation or focus, I am very much in love with what I do and that is success to me.

What has been your biggest challenge?
Visiting my family in California. Every year it gets more and more difficult for me to go back home and visit my family because of the amount of work that I load on myself. Half of me hates this because I’ve made it nearly impossible to have a decent vacation; then of course, there’s the other side of me that realizes that the loaded schedule is perfect, I came out to New York with a purpose and I’m fulfilling that purpose one way or another.

What advice would you give a Latina who wants to follow in your footsteps?
In the words of my best friend Veronica, “Whatever you want to accomplish, you will and can accomplish it. Scream it out loud, write it on paper, and repeat it to yourself over and over again everyday until it happens!” To any woman who wants to accomplish a dream- any dream, the first step is to envision it. Once you gain focus on what it is that you want, I would do just as John C. Maxwell, one of New York Times best selling Author says, expose yourself to good input, expose yourself to good thinkers, choose to think good thoughts. I’ve always been a firm believer than whenever you want to set actions into place-you first want to have those thoughts well polished and sharpened in your mind before they even start to happen.

What’s on your bucket list?
Learn how to speak at least six languages, travel the world, go back to Paris and live there for a good five years, have dinner with Oprah or Obama (whomever invites me first) and have an affair with William Levy before I marry Ryan Gosling.

I am proud to be Latina because:
We are sexy-killing-competitive firecrackers stuffed with everything! I don’t think there’s anything out there that we haven’t covered yet- today’s Latina is fully loaded with culture, large loving families, loud friends, passed on traditions, great food and strong tequila!

How do you get your Latin fix?
Tacombi, 267 Elizabeth St in New York.My wonderful friend Alex brought me to dinner at this fun taco spot and I’ve been addicted ever since. Thank you Alex, you’re the best!

Spanglish, English, Spanish?
Yes, all three of them…sometimes in the same sentence.

What is your favorite Latin restaurant?
Amorelia Mexican Café, 2200 Harbor Blvd , Ste C110 in Costa Mesa, CA.
This Mexican Café is so intimate, serene, warm and welcoming that my family and I always take our sweet lovely time every time we go there to eat. I love this place so much that I would pretty much offer to do their marketing for free in exchange for their café de hoya and mexican pancakes with dulce de leche! P.S. Carlos, we love you!

My favorite Latina stereotype is:
How we have our fiery tempers. Tis’ true gentlemen, if you’re looking for a woman who hides her emotions and one who will quietly walk away when you break a rule- then you should probably step away from the Latina isle, we are not quiet at all.

Best advice from mami and/or abuelita:
Mom: “No le temas a la vida. Las metas mas grandes tienen sus sacrificios pero tamien su valor.” Meaning, don’t be afraid of life, the greatest challenges have their sacrifices but they also have their value.

Favorite home remedy
Lemon, honey, chick-flicks and Vicks VapoRub.

Favorite Quote:
“If we aren’t willing to pay a price for our values, if we aren’t willing to make some sacrifices in order to realize them, then we should ask ourselves whether we truly believe in them at all.” – A Barack Obama quote from his book, “Audacity of Hope” (Chapter 2)

Career Highlights?:
Launching Million Dollar Girl in New York, Los Angeles, Palm Springs, Las Vegas, and Miami. In 2016 Million Dollar Girl is set to expand to San Diego, Santa Barbara, San Francisco, and Texas.

[fun]Im addicted to Journalist/Content Producer/Cool Hunter Carlos Anaya (This man can light up anyone’s day no matter how low it’s been),the fab and famous Stylist Johanna Laracuente (I got the pleasure of meeting her and she was incredibly magnetic!!), Nina Garcia’s Look Book ( Go NINA!), Vouge Daily featured on (I read this religiously), the new Kardashian Kollection (have you seen their dresses??? Get me some Manolos and a Chanel purse and I’m ready to go anywhere!)[/fun]

♦Liliana Leon, also known as Million Dollar Girl, launched MDG Agency earlier in 2011.
♦The agency, which was originally planned to start off as a small business- turned into a successful power-house overnight!
♦The Agency first opened up in New York City where Miss Leon lives, but expanded shortly after it’s opening creating a spark of interest within fashion designers, fashion editors, stylists, celebrity hair stylists, and other event producers.[/career]

1 Comment

  1. Eric /

    Hope your are doing well. Drop me a line if you would like. Be happy to hear from you.


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