Jackie Bird

Mar 29, 11 Jackie Bird

♦ Jackie has been setting her unique pace and style over the course of her over 20-year career in marketing communications and agency management.
♦ She is now totally devoted to her next professional challenge, creating a unique offering in the U.S.: Redbean Society, the only marketing communications firm that’s 100% specialized in targeting Latina women.

City you live in:
New York City.

Occupation and why?
Marketing & Communications Professional. Principal &CEO of Redbean Society, my own business. Because I have a huge curiosity for what drives human behavior and a passion for using that understanding creatively to build brands.

A regular day consists of?
There is never a regular day. My days are hardly ever exactly what I expected. Each day is an opportunity to create and innovate.

How do you define success?
Happiness. Balance. Achievement of whatever goals we set for ourselves.

What has been your biggest challenge?
Starting my own company in 2009 right after the economy crashed!!

What advice would you give a Latina who wants to follow in your footsteps?
Dare to be different. Take chances. Always follow your heart. Work hard, play hard. Persevere.

What’s on your bucket list?
Machu Pichu. Asia. India. Writing my book.

I am proud to be Latina because:
Our culture is rich in creativity, human values and as a people, we share a passion for life.

How do you get your Latin fix?
Through our diverse musical genres and Latin food.

Spanglish, English, Spanish?
All of the above. As a Puertorican, Spanglish is my default language. LOL!

My favorite Latina stereotype is:
I don’t like stereotypes. I believe that stereotypes diminish the broad spectrum of our reality.

Best advice from mami and/or abuelita:
Never leave the house without lipstick. Seriously, Mami always wanted me to strive for the best I could do, as long as I was happy.

Favorite home remedy:
Sopa de pollo con viandas.

Favorite Quote
A lo hecho, pecho. P’atrás ni pa coger impulso.”

[fun]♦ I never knew what “Ground Hog Day” was until about one year ago. Case in point: there is no winter in Puerto Rico and there are no ground hogs!.[/fun]
[career]♦ Began marketing career at Procter & Gamble, Puerto Rico. Managed the local subsidiary of a major multinational agency there and moved to New York in 2000 to re-invent their Hispanic ad agency in the U.S

♦ Launched my own business Redbean Society in 2009[/career]
[description]” Dare to be different. Take chances. Always follow your heart. Work hard, play hard. Persevere.”[/description]

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