Ana Serafin

Oct 06, 11 Ana Serafin

City you live in:
Chicago, IL but I was raised in Caracas, Venezuela.

Occupation and why?
Senior Account Executive-Hispanic Public Relations; I fell in love with PR when I got the chance to do my first program for Easter Seals and noticed how much more one can connect with the consumer than what you can through Marketing or Advertising.

A regular day consists of?
Catching up with my Twitter feed while I commute to the office. Plan and execute programs for clients from 9-5pm. Then either head to grad school or home where I dream about my next escape from Chicago. Sometimes I workout, other times I am cooking or baking my favorite cupcakes.

How do you define success?
Success is being able to do what you are passionate about on a daily basis.

What has been your biggest challenge?
Must admit, there have been plenty but they all helped me grow to the person I am today. If I must share a most recent one, it was when I adopted the most gorgeous and loving Australian Shepherd and Collie mix puppy; and having to return him after having him for 5 months when I realized that this Traveling Latina can’t have a dog with the lifestyle that I live. I talk about it more on my blog.

What advice would you give a Latina who wants to follow in your footsteps?
If you are trying to get into PR, work hard and find a mentor that can bring you into the world and recommend you to positions in the industry. PR is not an easy industry and it is one that makes you grow really quickly, especially if you work on the agency side. To be a traveling blogger is not easy, the best way to do it is by reading tons of travel magazines and blogs for inspiration. Use their style of writing to captivate new readers and keep your current readers engaged; the most important part is including your personal touch to the story.

What’s on your bucket list?
I have a few things that are on my bucket list. For sure one is to continue on exploring Chicago and check off all the places from my travel wish list.

I am proud to be Latina because:
Of our strong family values. Latino families emphasize the importance of learning our culture, history, language, and food. On top of finding ways to always stay connected with loved ones…even if you are thousands of miles away from them.

How do you get your Latin fix?
Once a week, I prepare arepa’s (Venezuelan staple dish) and enjoy them with some fried eggs and Venezuelan cheese with tons of butter! [See why I only have it once a week]. This meal reminds me of my family and country, that I miss so much. When I am not cooking arepa’s, I am listening to my favorite merengue and salsa beats that transport me to Margarita Island dancing with my cousins and just enjoying life.

Spanglish, English, Spanish?
A little bit of everything. At work it’s a combination of Spanglish and English. At home it is a combination of English and Spanish…and when I have kids, I will only speak to them in Spanish and only ask them to speak Spanish at home. That’s how I was raised and I am forever grateful for my mother doing that to my brother and me.

What is your favorite Latin restaurant?
I have two favorite Latin restaurants in Chicago: 1. is Café Iberico, a tapas restaurant. Their food takes me back to my dad’s cooking; 2. Frontera Grill is the home of Chef Rick Bayless and has my favorite tacos in the whole city!

My favorite Latina stereotype is:
That we are loud and obnoxious…although sometimes we may be that but it’s because we are having a good time!

Best advice from mami and/or abuelita:
“Nunca eches pa tras, ni pa coger impulso”

Favorite home remedy
Limón con miel para curar el dolor de garganta.

Favorite Quote:
“Work hard, be kind, and amazing things will happen” – Conan O’Brien

Career Highlights
Getting to work with Miss Universe 2009, Stefania Fernandez-Miss Venezuela. It was a little Venezuelan girl’s dream-come-true to meet a Venezuelan Miss Universe, work with her and get to check out the Miss Universe Organization offices.

[fun]♦ I have been to more than 30 countries and counting. I say that my family are gypsies not because we literally are but because we are always going somewhere.[/fun]

♦ Ana Serafin is an experienced public relations practitioner with a passion of connecting brands with the U.S. Hispanic population.
♦ She also blogs about her travel experiences at
♦ Most recently, she won a Blogs by Latinas 2011 award for Favorite Lifestyle Blog.[/career]

[description]Success is being able to do what you are passionate about on a daily basis.[/description]


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